Fluff is a baked goods company dominating the meringue scene in Austin, TX. 
I was contact for concept, identity and packaging consulting. The brand was to appeal to a vast array of customers and events with inspiration from British storybook illustrations. 

Through listening to the clients needs and desires for the brand I provided trend and market research and mood boards to create the look and feel of "Fluff." I designed all branding: the logo, packaging and a custom repeat pattern. The Fluff Pattern is a part of the brand identity, being utilized in everything from: packaging, marketing, interiors and employee uniforms. 

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