Jewelry For the Home
First steps toward becoming a lifestyle brand.
Kendra Scott, a well-known jewelry company with the desire of becoming a lifestyle brand wanted to expand into new product categories. I was asked to come up with a small Home Collection that was both representative of the brand and brought the same affordable luxury to the home that Kendra Scott jewelry brings to women's wardrobes.  

"Jewelry For the Home," is a small collection of decorative home goods that was “accessible luxury” and representative of the brand. Natural materials are a key attribute to the brand and were selected based on the most successful jewelry pieces. The aesthetic is clean and modern while still retaining a designer sophistication and reflects similar attributes found in the KS retail stores. While Kendra Scott jewelry appeals to all ages, "Jewelry for the Home" would be directed at gaining a more mature customer base. 

I managed the design and development of “Jewelry for the Home.” Working directly with the VP of Design and Kendra, we translated the jewelry brand into hard goods. I provided competitive analysis, product and trend research, mood boards, and all supporting visual collateral for cross-departmental meetings. Some travel overseas was necessary to source vendors and materials. I managed all technical development including: tech packs, color variation standards, material testing, developed quality standards, and prototype approval.

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