Urban Studio is an architectural design studio that specializes in contemporary residential spaces. Inspired by Frank Lloyd Wright's attention to the function of internal space, Urban Studio works to create deeply personalized spaces that blend the interior and exterior worlds. Urban Studio is both modern and traditional, with a respect for process and mastery of creating a "home." Using inspiration from old architectural tools and the era of the rise of architecture as an art form, I created an identity that fluctuated between modern and old school. Subdued grays soften the bold graphic mark and create a more inviting tone to the brand's overall appearance. The attitude is sophisticated yet friendly, "US" is a subliminal nod to the collaboration between client and designer.