Urban Studio, an Austin based architectural design studio, specializes in contemporary residential spaces. Inspired by Frank Lloyd Wright's attention to the function of internal space, Urban Studio works to create deeply personalized spaces that blend the interior and exterior world. Urban Studio is both modern and traditional, with a respect for process and mastery of creating a "home."
Building off of Urban Studio's bauhaus roots, I created an identity that was bold and direct giving an old school vibe with a modern twist, imbuing the US aesthetic. Subdued grays soften the bold graphic mark, making the brand's overall appearance witty but approachable. The attitude is sophisticated yet friendly, a direct correlation to US’ owner, Demian Rodriguez’s, personalty. The ”US” monogram is a subliminal nod to the collaboration between client and designer.