Dragons of the Elements
Expanding on the success of Fragrant Jewels' previous Dragon-themed products, I aimed to elevate the concept with an elemental twist. I curated each product with a different jewelry type, allowing customers to create complete matching sets—a novel concept for Fragrant Jewels, known for its emphasis on rings. This launch also featured Fragrant Jewels' debut of a full-sized perfume. Within the initial two weeks, sales doubled the figures of the year's most popular collection. The top-performing item was the comprehensive 4-piece set, priced at a substantial point. The undeniable demand for this collection, coupled with our innovation and compelling storytelling, breathed life into this exceptional line.
Fragrant Jewels | Product Design & Art Direction
