Jewelry for the Home
“Jewelry for the Home” was Kendra Scott's, at the time a fashion-jewelry brand, first steps into becoming a lifestyle brand. It was imperative that this home goods collection, feel cohesive to the existing brand. I worked directly with the
VP of Design and Kendra to translate the brand into this new product category.
I determined three brand attributes to maintain: modern-aesthetic, customization and sophistication.
In addition, I also designed the branded logo filigree pattern, now utilized as a key-branding element for Kendra Scott.
VP of Design and Kendra to translate the brand into this new product category.
I determined three brand attributes to maintain: modern-aesthetic, customization and sophistication.
In addition, I also designed the branded logo filigree pattern, now utilized as a key-branding element for Kendra Scott.
Kendra Scott | Product Design & Development
