Birthstone Charms
Born from Fragrant Jewel's focus on gifting and customer empowerment, Birthstones offers a unique, versatile gift experience. Fragrant Jewels is a spa product brand that includes surprise jewelry inside each product. To address sizing challenges posed by the brand's usual ring offerings, I introduced charms as a size-less jewelry option and that gives the wearer the option for earrings and/or necklaces. Birthstones marks a step towards giving customer's control, allowing them to choose the specific charm for their product or embrace the surprise by experiencing the product first.
Fragrant Jewels | Product Design & Art Director
