​​​​​​​Quality, Sophistication and Functionality.
Kendra Scott's next steps were to expand the jewelry brand into soft-goods. A first step was with a soft travel jewelry organizer. With vendor relationships already in place, how else could they expand on this new product category? 

Travel inspires each seasonal jewelry-line for Kendra Scott; making travel accessories a natural progression to enter into a new product category. I distinguished brand attributes to carry through into this line of soft goods, focusing on: quality, sophistication and functionality.
Special attention to jewelry storage and custom hardware allowed for smart functional design.

I managed the design and development of the new Travel Bag Line; including custom hardware and functionality. While working directly with the VP of Design and Kendra Scott, herself, I provided all of the competitive analysis, trend research, mood boards and physical mock-ups. After designing the assortment I carried each item through technical development, creating all: tech packs, color variation standards, material testing, developed quality standards, and prototype approval. As the Travel Bag liaison I communicated cross-departmentally and with overseas vendors.  

You may also like

Back to Top