Quality, Sophistication and Functionality.
PROJECT:
Kendra Scott's next steps were to expand the jewelry brand into soft-goods. A first step was with a soft travel jewelry organizer. With vendor relationships already in place, how else could they expand on this new product category?
Kendra Scott's next steps were to expand the jewelry brand into soft-goods. A first step was with a soft travel jewelry organizer. With vendor relationships already in place, how else could they expand on this new product category?
SOLUTION:
Travel inspires each seasonal jewelry-line for Kendra Scott; making travel accessories a natural progression to enter into a new product category. I distinguished brand attributes to carry through into this line of soft goods, focusing on: quality, sophistication and functionality.
Special attention to jewelry storage and custom hardware allowed for smart functional design.
Travel inspires each seasonal jewelry-line for Kendra Scott; making travel accessories a natural progression to enter into a new product category. I distinguished brand attributes to carry through into this line of soft goods, focusing on: quality, sophistication and functionality.
Special attention to jewelry storage and custom hardware allowed for smart functional design.
I managed the design and development of the new Travel Bag Line; including custom hardware and functionality. While working directly with the VP of Design and Kendra Scott, herself, I provided all of the competitive analysis, trend research, mood boards and physical mock-ups. After designing the assortment I carried each item through technical development, creating all: tech packs, color variation standards, material testing, developed quality standards, and prototype approval. As the Travel Bag liaison I communicated cross-departmentally and with overseas vendors.
