Fluff, the first ever meringue-centric bakery in Austin, TX, sought my expertise in branding, identity, and packaging. The owner was inspired by British storybook illustrations, so I crafted a playful brand appealing to diverse customers and events. Leveraging the meringues' unique shape, I chose a single meringue as the signature logo, aligning with the light and airy vibe of the name "Fluff." The illustrative design, is fun, iconic and graphic. I crafted the branding, including the logo, illustrations and packaging.
Contract  |  Art Director & Designer

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