As a Pattern Designer for Pair of Thieves and Saxx, I familiarised myself with the men's underwear industry. MR. is a competitor brand that fills the void of sophistication and quality of a top-tier brand while maintaining a fashion-forward and slight athleticism that appeals to men from their 20’s on. MR. was created for the "everyman" no matter the age or size, that wants to feel good in just his underwear but expects performance and expert durability that goes beyond just another crazy-patterned pair of boxers.
MR. maintains a simple graphic black and white band that is iconic throughout every pair of boxers to keep the brand identifiable and sleek. Contemporary photographic patterning elevates the brand and material necessary for a crisp multi-colored print. Simple cardboard packaging is recyclable and keeps the brand approachable, while the individual slide-out box creates a gift-like experience when opening each pair. I created the brand identity, packaging, and patterns for MR.