As a Pattern Designer for Pair of Thieves and SAXX, I have familiarized myself with the men's underwear industry. MR. is a competitor brand that fills the void of a sophisticated, top-tier quality brand with a priority on high-fashion trends and a slight athleticism. MR. brings quality and trend to men ready to invest in some quality undies that are going to make them feel sexy and comfortable. MR. was created for the "everyman" no matter age or size, that wants to feel good in only his underwear but expects performance and expert durability that goes beyond just another crazy-patterned pair of boxers.
MR. maintains an elegant graphic black and white band that is iconic throughout every pair, keeping the brand identifiable and sleek. Contemporary photographic patterning elevates the brand and material necessary for a crisp multi-colored print. Simple cardboard packaging is recyclable and keeps the brand approachable, while the individual slide-out box creates a gift-like experience when opening each pair. I created the identity, packaging, and patterning for MR.
