Engineering a customizable jewelry experience
Color Bar is a customizable jewelry experience that is an essential part of the Kendra Scott brand, a billion-dollar jewelry and lifestyle company based out of Austin, TX. I developed a visually appealing and flexible display for Kendra Scott's in-store Color Bar experience, Color Bar is available in their 100+ retail locations and online. The collection entailed over 50+ styles with 4 metal colors and 30+ materials, and later included the addition of the Charms Collection with 100+ options into the experience. I created a solution for communicating the extensive customization offerings to customers and retail staff.
Kendra Scott | Retail Design & Development
Making hard decisions easy
Step 1. Choose from 50+ Necklaces, Earrings and Bracelets
Step 2. Choose from 4 Metal Colors
Step 3. Customize It!
Pick from over 30+ different stones and materials and 100+ charms to customize your look!
Pick from over 30+ different stones and materials and 100+ charms to customize your look!
Designing within boundaries
I designed a cost-effective solution for existing retail stores with limited budgets, by utilizing magnetic modular fixtures. In collaboration with the Visual Merchandising Manager, I also addressed flexible seating and storage areas.
The modular design enables easy adjustment by staff to accommodate changing styles and sales, aligning with corporate visual guidelines. I incorporated on-wall imagery and signage to enhance customer understanding of the customizable jewelry selection.
The modular design enables easy adjustment by staff to accommodate changing styles and sales, aligning with corporate visual guidelines. I incorporated on-wall imagery and signage to enhance customer understanding of the customizable jewelry selection.
