Engineering a customizable jewelry experience
Color Bar is a customizable jewelry experience that is an essential part of the Kendra Scott brand, a billion-dollar jewelry and lifestyle company based out of Austin, TX. I developed a visually appealing and flexible display for Kendra Scott's in-store Color Bar experience, Color Bar is available in their 100+ retail locations and online. The collection entailed over 50+ styles with 4 metal colors and 30+ materials, and later included the addition of the Charms Collection with 100+ options into the experience. I created a solution for communicating the extensive customization offerings to customers and retail staff.
Kendra Scott  |  Retail Design & Development
Making hard decisions easy
Step 1.  Choose from 50+ Necklaces, Earrings and Bracelets
Step 2.  Choose from 4 Metal Colors
Step 3.  Customize It! 
Pick from over 30+ different stones and materials and 100+ charms to customize your look!
Designing within boundaries
I designed a cost-effective solution for existing retail stores with limited budgets, by utilizing magnetic modular fixtures. In collaboration with the Visual Merchandising Manager, I also addressed flexible seating and storage areas.
The modular design enables easy adjustment by staff to accommodate changing styles and sales, aligning with corporate visual guidelines. I incorporated on-wall imagery and signage to enhance customer understanding of the customizable jewelry selection.

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